Manager's Message

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THE JOURNEY. WHEN YOU PULL OUT OF YOUR DRIVEWAY, IT’S EVIDENT THAT YOU ARE HEADED ON A JOURNEY. NOW IT COULD BE ON A LONG TRIP, A VACATION, OR IT COULD JUST BE TAKING THE KIDS TO SCHOOL. IT MIGHT BE A JOURNEY TO ATTEND A SCHOOL (OR OTHER TYPE) ACTIVITY, OR ONE COULD BE SIMPLY GOING TO CHURCH (I HOPE). YOU PROBABLY HAVE A DESIGNATED DESTINATION IN MIND, BUT MAYBE YOU CAN DEVIATE FROM YOU PLAN ALONG THE WAY FOR SOME EXTRA STOPS. I ALWAYS LIKE TO TRAVEL IN COMFORT AND WITH A LITTLE EXTRA TIME ALLOWANCE. SOMETIMES THERE IS A HINDRANCE ALONG THE WAY, BUT THERE ARE WAYS OF MAKING UP TIME – NOT SPEEDING BUT OTHER WAYS. SURELY YOU ARE AWARE OF THE HAZARDS OF DISTRACTED DRIVING – DON’T DO THAT!! ALWAYS KEEP IN MIND DEFENSIVE DRIVING MEANS BEING AWARE OF YOUR SURROUNDINGS, ON-COMING TRAFFIC, OR ANY DETOURS OR TURNS THAT YOU MUST MAKE. PEOPLE, PLAN FOR YOUR JOURNEY. PLAN IT! EXPECT DIVERSIONS BUT PREPARE TO GET THERE AND BACK HOME. SAFE TRAVELS, MY FRIEND!

I CAN RELATE THIS TO THE CATTLE BUSINESS. FROM THE FIRST DAY YOU START IN IT, YOU HAVE A BIG PICTURE IN YOUR MIND OF GETTING WEALTHY. MAYBE YOU’VE PLANNED IN YOUR MIND HOW THINGS WERE GOING TO GO. DID YOU CONSIDER THE HILLS AND HOLLOWS? DETOURS AND TURNS? DIVERSIONS AND DISTRACTIONS FROM YOUR PLAN? THERE IS ALWAYS AN ADJUSTMENT TO BE MADE. MAKE THE BEST OF YOUR JOURNEY PRODUCERS, ALWAYS!

OUR MARKET WAS AN EMBARRASSMENT TO ME IN SOME SPOTS. PEOPLE, THERE WERE NO SURPRISE DETOURS OR TURNS, JUST HILLS AND HOLLOWS. SOME OF IT WAS THE MARKET’S FAULT AND SOME OF IT WAS THE PRODUCERS’ FAULT DUE TO POOR PLANNING. NOW PEOPLE, I MUST SAY, WE ARE ALWAYS PROUD TO SERVE YOU AND SELL YOUR LIVESTOCK. BUT WE CAN ONLY REPRESENT WHAT WE ARE DELIVERED. I DON’T THINK I NEED TO EXPLAIN THE VALUES OF THE MARKET. IT’S ALL AVAILABLE TO YOU IN OUR MARKET REPORT. I CAN SAY THAT I HAVE A LITTLE OPTIMISM IN THE MARKET. THIS IS THE TIME OF YEAR FOR RUNS TO SLACK OFF. THIS MAY BE ADDING SOME DEMANDS FOR SLAUGHTER CATTLE WHICH WILL ALWAYS ADD SOME VALUE TO OUR STOCKER COWS AND PAIRS. THERE ARE LOTS OF WINTER PASTURES UP AND GROWING. THIS SHOULD ADD SOME INTEREST IN OUR STOCKER COWS, PAIRS, AND YEARLINGS.

PEOPLE, I CAN’T STRESS ENOUGH HOW IMPORTANT IT IS FOR YOU TO KEEP THEM GOING FORWARD. PLEASE! THIS WILL MAXIMIZE YOUR EFFORTS AND REWARD YOU WITH BENEFITS. I’M HEARING RUMORS THAT WE ARE CLOSE UP ON A FROST. IF SO, THOSE OLD ANIMALS WILL REQUIRE MORE NUTRIENTS THAN USUAL. HELP THEM OUT FOR ALL OUR GOOD. THANK YOU FOR YOUR PRAYERS, LOYALTY, AND SUPPORT. GIVE US A CALL IF WE CAN HELP! 

 GOD BLESS 

    JOE JOHNSON 

P.S. I KNOW THERE ARE PLENTY THAT NEED OUR PRAYERS. LET’S NOT FORGET EACH OTHER, OUR COUNTRY, AND UNSPOKEN REQUESTS. PEOPLE, I AM A PERSONAL TESTIMONY THAT PRAYER WORKS AND I BELIEVE STRONGLY IN IT! 

ONLY ONE MORE SALE LEFT BEFORE THE THANKSGIVING BREAK!! WE WILL BE CLOSED NOVEMBER 19TH.

THERE WAS A SELL-OUT MENTIONED DURING THE SALE TODAY – THIS HAS BEEN PUT OFF UNTIL AFTER THANKSGIVING.